What Martial Arts Belt Are You When It Comes To Presentations?

How well can you kick butt at presenting? I have videos and quizzes below; let us find out how much you know presentations and what belt you rank. Take notes while watching the videos to see what the mistakes or improvements are then take the quizzes to test your knowledge.  Please leave comments on the page to let me know what you think!

Delivering a bad presentation – spot the mistakesYoutube.com. University of Bedfordshire, 6 Jan. 2012. Web. 13 Apr. 2017. <https://www.youtube.com/watch?v=ATfY8dvbuFg&gt;.

Did you cringe as much as I did watching that video? Did you see any mistakes that were happening with this presentation? If so, then take this quiz and see where you rank in kicking presentation butt.

Presenter Quiz:

https://www.playbuzz.com/haleyt26/what-not-to-do-in-a-presentation

Power Point Quiz:

https://www.playbuzz.com/haleyt26/what-should-not-be-in-a-power-point

How well did you do? If you scored as a Black belt, then you are on the right track of kicking presentation butt, if you scored Blue belt then that just means you have a couple more things to learn!, if you scored White belt then my friend this blog is here for you. Take these skills and learn how to make yourself a Black belt when it comes to presentations! Here is a video of what a good presentation looks like. Take notes and see what you notice the differences are.

Delivering a good presentation – identify the good techniquesYoutube.com. University of Bedfordshire, 6 Jan. 2012. Web. 13 Apr. 2017. <https://www.youtube.com/watch?v=5utoLhjUuAI&gt;.

If you are still not sure you got everything, check your notes with the cheat sheet below mark off what you got right. If you have the information down, try retaking the quizzes again!

Presenter Mistakes:

  • Does not have the technology prepared or know how to use the equipment when it is their turn to present.
  • Did not introduce herself
  • Was playing on her phone and taking a drink at the beginning of the presentation.
  • Presenter is facing the presentation screen and not the audience.
  • Presenter is reading from the slides instead of using it as reminder points.
  • Presenter has her arms crossed while talking.
  • Volume is too low or too fast.
  • No eye contact or scanning of the room to keep connected to the audience.
  • Audience did not have time to ask questions or receive answers.

Power Point Mistakes:

  • Bad choice of background color, and font color.
  • Inconsistency of images, spacing and fonts. (not professional or uniform throughout)
  • Overcrowded slides
  • Irrelevant & unprofessional pictures along with unnecessary and unprofessional animations/transitions.
  • No reference list at end for her citations.

Presenter Improvements:

  • Presenter introduces herself and her topic
  • Faces the audience instead of the board
  • Uses good volume and speed throughout the presentation
  • Moves hands but in a non-distracting way.
  • Does not read every point off the slides, only looks at slide to read the examples.
  • Breaks away from looking at the slide to make eye contact.
  • Gives the audience time to answer her questions before giving the answer.
  • Gives more time for audience to ask questions before ending presentation
  • Ends presentation with a positive attitude and conclusion.
  • Presentation is engaging the audience

Power point improvements:

  • Uniform slide colors (not too dark or too light)
  • Uniform font size and colors (does not blend into the background, easy to read from a distance)
  • Examples in presentation are a different color to highlight the point. (does not distract or blend with the background color)
  • Slides are not overcrowded
  • Great use of bullet points
  • Did not use unnecessary or unprofessional images
  • Did not use unnecessary or unprofessional animations/transitions.
  • Moved through slides at an even pace

 

Did you score better this time? If so then great! You are on the right track to being a Black belt at presentations! Take this information with you to help determine between good and bad presentations from here on out.

 

By: Haley Thompson, Business Major- IUPUC.

 

A New Business Environment

2004 was a year in innovation that everyone should remember. This is the year that effected nearly every human being either directly, or indirectly. It is said as of 2010 “one out of every dozen people on the planet has a Facebook account” (Grossman, 2010). Whether you realized this transformation or not, it plays a vital role in our economy. Some of us love it, others hate it. I have heard it called a gold rush, networking tool, and the demise of humanity. Which side you choose to be on is your individual filter of reality.

Yes, it is one of the most used social networking sites in the world today. Facebook.com. Founded in 2004 by Mark Zuckerberg, the company’s owner is valued at “$55.9 billion dollars” (Wikipedia, 2017). The site works by allowing users to build profiles of anything that can assume an identity such as a person, pet, or business to name a few. Once the profiles are built, the user has now agreed to the privacy statements herein the agreement you accept for using the company’s service, which is social networking. In return for using this service, you agree to allow them to use certain aspects of your profile for marketing purposes, which is also a way that they make their money. Since nearly two billion have profiles, Facebook has a vast array of human assets that can spread viral content, making them one of the best ways to advertise in today’s economy.

The aspect of collectively networking so many people through a social platform that allows for individual personalization continues to drive growth and innovation throughout the technology community. This platform practice is a template for many to learn from and grow with

On the other side of the business websites, we have a local plastic engineering firm that makes their money from manufacturing goods rather than the internet. C&T Engineering, Incorporated was founded in 1986 and their practice is to provide tooling and engineering expertise. They may not be an internet minded company, but they do have a website with a dot com domain thus making them a company represented with an online presence.

After reviewing their webpage, the main objective of the site is to inform potential customers of their background, location, and capabilities. The site does not allow for individual personalization, but offers the ability to inquire about servicing a need in this industry of tooling and engineering.

In comparison, both web pages have dot com domains and are representative of their comparative knowledge of how users interact with their respective online content.

In contrast, Facebook allows users to build personalized accounts and socially network with their community in exchange for the information you provide on that account. This site is monetized, meaning that they use your demographics to sale to companies that are in the market for someone like you. Because they have so many accounts connected, they have an enormous field of assets to sale, making them the leader in this style of business webpages. C&T’s website on the other hand, is built to inform you about the certain information hoping to attract your business. From what I have seen, they do not have personalization or social networking capabilities directly on their web portal thus they do not monetize their online content.

After reviewing both sites, it is my determination that having the ability to personalize an individual profile drives users to want to be at your web site and the internet is a vast forum of content that everyone wants to share. As color tv was to black and white broadcast, the internet is the new age of advertisement compared to traditional news applications. Keeping this in mind, you have to decide if you want to your website to be a marketing tool or just a plain informative page that barely generates viewership.

In conclusion, websites that just offer information on their services are missing out on opportunities to increase capital by not generating the ability to network and personalize. Networking and sites that generate wanted content, will continue to share a multibillion dollar advertising industry.

Ad Web Audience Targeting

Defining and targeting an audience are vital steps in great communication.  In publications, the ads are an excellent representation of who the targeted audience is.  Websites of these publications also target an audience but with an added dimension, the ability to individually target the viewer (audience.)  The ads vary by the choices selected within the publication website thus, redefining the audience.

Forbes website was the chosen publication to illustrate this changing targeted audience.  On the homepage of Forbes, the ads are geared toward a well-defined target group.  The initial ads were for Wall Street Journal; government tax programs; CD bank rates; oil dividends; filmmaking courses; and senior cell phone plans.  Together, these ads are for older wealthy businessmen. These are representative of the homepage initial ads.  The target audience is towards one who is interested in financial issues of taxes, CD notes, dividends, and business news from the WSJ…a businessman of diverse monetary concerns.  Definitely, the “senior plan” refers to an older generation.  The filmmaking courses also reinforce the older target group with an advertisement for a new hobby or starting a new business.  This is an extremely focused target audience.

Having the advantage of real-time viewing, websites can narrow the target audience.  When a viewer chooses a selection, a story or an article, the site chooses ads focusing on the audience’s interests.  If the chosen article deals with businesses with negative issues then the ads may change to customer service aids for businesses, insurance ads, or company improvement ads.  Relating the ads to the different types of articles narrows the targeted audience.

Another audience-targeting dimension of websites is third party advertising, directly targeting the individual viewer.  Third party advertising is advertisers which monitor viewers’ web surfing on their computers.  Directing ads of the real-time viewer’s interests allows the publication to broaden its audience.  These viewer-interest ads frame the articles with familiar and personal target ads.  Even though these ads may not have any connection with the article or the publication, the audience is familiar with these ads.  This frame may keep them reading the articles.  This allows for various changes so the targeted audience is the viewer even if the viewers do not fit the original targeted audience.  A young want-to-be businesswoman planning to start her own business would now be a targeted audience.  This real-time changing redefines the target audience as the current viewer to keep them interested in the publication even if they may not initially seem to be the audience targeted.

Concluding, this publication’s ads were aimed at a senior population of wealthy businessmen.  In general, this is the overall targeted audience but with websites drawing in different audiences with a specific article, the website uses ads to include the new audience in real-time viewing.  This advantage allows websites to reframe the site to include the viewer.  This is the magic of website ads – framing articles with advertising content this viewer is interested in seeing.

By Kentrina Freeman, Liberal Arts Major – IUPUC

Comparison and contrast of Newegg and TigerDirect

Today I am comparing and contrasting two consumer electronic business websites. Newegg is an award winning site for being one of the best sites to buy electronics by the web. TigerDirect focuses its success around electronic computer sales, along with retail stores to help with continued revenue. Let’s compare and contrast both companies’ websites. Comparing the site’s design, layout, and who the target audience is they are trying to focus. Also comparing to products both companies have on its websites. Contrasting what both sites do to stay ahead of the competition.

When you go to Newegg’s home page the first thing to catch any customers’ eye is the sale and saving ads playing at the center of the page. It’s a good way to keep the customer interested. Furthermore the next focus it wants the customer on is all the other deals, best sellers, and what other customers have browsed and bought. Not only that, it also had ads of Super Smash Bros on the outer edge of its webpage. Newegg’s current focus towards the consumer market is on college students, gamers, and everyday electronic users. My personal experience with this site is I bought my current computer parts on this site. It was easy to do research on the site alone. My research was easy given other customers’ reviews, along with on-site help finding parts compatible with each other. The parts prices were cheap, they arrived on the scheduled day, and the packaging was in great condition.

TigerDirect’s Home page is more simply for a newer guest to browsing the market for electronics. Having the same set up that draws the eye of attention on the fall saving sales, and deals scrolling across the center for the headline on the site. Its nesting of products is easy to find as well placed under the scrolling deal section. Mouse over this product search section it opens up for more products that draw less attention, such as: cameras, hard drives, smart watches, and surveillance products. TigerDirect keeps its site more simple color and layout wise from Newegg’s high designed layout. Its advertising on its site is on fall deals for every customer, but also on the football fans with football players displayed on TVs, laptops, and tablets. My personal experience with this site is the same with Newegg’s, but a better deal on the processor I was looking for. On time delivery, good condition packaging, but I spent less time on the research since I already knew what processer I was looking for.

Pricing of both sites varies on the products, both them have. Comparing the price of one product that both sites, is the Lenovo Y50 Intel core i7 laptop. TigerDirect lists the product for 1,179.99 from its original price of 1,249.99. TigerDirect advertises all the major details about the product to draw in the customer in, along with the option for warranties and accident protection for a big price. Newegg’s original list price is 1,299.99 but the 70.00 savings have made it 1,229.99 just a bit more than TigerDirect’s. Newegg though offers a free software package of a value of 200.00, along with the customer’s choice of parts in the laptop to make it less or more in price. To conclude Newegg’s price it offers warranties for less money and less timed covered as well.

Furthermore these sites have reasonable prices on products that the other site might have or doesn’t have. Newegg’s site has a lot of advertising, unlike TigerDirect’s site that targets upcoming releases, or hot deals the site is having. TigerDirect keeps its site simple and to the point with the viewer’s focusing on lower prices and customers that want the best electronics for football season. Newegg’s target audience leans toward the younger audience of gamers, and college students. TigerDirect’s target audience more the middle to older aged audience for the football guys out there. As for my personal experience with both sites they both have great qualities of information on the products, along with the pricing and customer support on customer’s needs. This concludes my comparison and contrast of both Newegg and TigerDirect.